Can you grow sales and profit by going green?
Read this proof
BCG (2009) Capturing the Green Advantage for Consumer Companies
Boston Consulting Group found that being green is not a license to charge more.... "Consumers will pay more for green products, but only if they offer added value. They must taste better, be safer or healthier, or heal consumers save money - on energy bills, for instance." Read full report here
Boston Consulting Group found that being green is not a license to charge more.... "Consumers will pay more for green products, but only if they offer added value. They must taste better, be safer or healthier, or heal consumers save money - on energy bills, for instance." Read full report here
August, Steve (2007) Interview: Jack Honomichl on the State of Online Research
"It is the very richness or concentration of the sample (of online focus groups) in the sense that you know these are our heavy customers. Now we just want to tickle them with a new logo, a new this or a new that or a new product concept and see how they bounce. But we want to have two-way communication always through the process. The growing use of online for what I'll call qualitative inquiries will have a big impact over time." Read full interview here
"It is the very richness or concentration of the sample (of online focus groups) in the sense that you know these are our heavy customers. Now we just want to tickle them with a new logo, a new this or a new that or a new product concept and see how they bounce. But we want to have two-way communication always through the process. The growing use of online for what I'll call qualitative inquiries will have a big impact over time." Read full interview here
