Consumers have various pre-conceptions for different green products green food products are always healthier, green is the new way to be hip, green electronics has bulky design, recycled materials means performance compromise, green clothes do not stay in shape These pre-conceptions are not always true, but It is dangerous for you to not know exactly what they are and where they come from. By the way, do you know that consumers even those who do not do much green expect businesses to lead the way of acting green? Oh, yes, says Stanford Center for Social Innovation (Fall 2008).
Product Development
From product concept testing to use testing, and to market testing, understanding consumers' needs and wants is key to the success of your next green product.
From product concept testing to use testing, and to market testing, understanding consumers' needs and wants is key to the success of the new product. Voice makes your interactive market research effort easier than ever whether on your designated websites or on the Voice platform, our tools help you capture green trends, ask smart, green questions, motivate your green consumers, and more Wondering where to start to build a new green product Pop the question on Voice!
Brand building
Take advantage of your presence on Igogreen to show and tell your green stories to consumers, and jazz up your status as a green brand!
As your market research partner for green, Voice is not all about enhancing green image and brand awareness. But since you are here already, why don't you take the opportunity to show and tell your green stories, and a couple green tips and tools for consumers? The more, the merrier! To design a whole new company profile sound like a huge project, but with the Voice dashboard toolkits, a beautiful, informative profile is born within clicks!
Support CSR initiatives
To buy fair-trade or to buy local? That is the question. There are always more good deeds to do let your consumers help you set priorities.
To buy fair-trade or to buy local? That is the question. We can push you to go green all we want, but at the end of the day, we know that "respect for the environment" is not the only thing on your list. We honor all of your other social commitments, and moreover, we'd love to help you figure out, from your consumers' perspective, what it takes to be a responsible corporate citizen? There are always more good deeds to do let your consumers help you set priorities.
Extend customer base
Voice users are a crowd of "self-defined" green consumers a ever-growing community you cannot afford to ignore.
Target markets for different green products are quite challenging to define. We heard about researches of "green consumers" young, affluent, female. So forget about the green electric razors then? Buying the research result or not, the bottom line for business practice is, who are the "green consumers" and where to find them. Voice users are a crowd of "self-defined" green consumers a ever-growing community you cannot afford to ignore. Show up on Voice and make some connections It is always good to meet new people, after all.
Enhance green credibility
Did something green? So did your competitors and most other companies with a name out there. Use Igogreen to find out where you stand in consumers' ranking of green brands.
Did something green? So did your competitors and most other companies with a name out there. What is consumers' take on your green activities? Are you recognized by consumers as a green brand? Where do you stand in their ranking of companies that truly has a heart for sustainability? We all know "Yes, you are green" or "No, you are not" does not provide much insights. So, we present "Guess Who Did This" and "Green NPS" to help figure it out in a smarter way.
Green story feedback
Ever heard about the ranking of Top 10 green-washing companies voted by consumers? Believe me you do not want to be one of them! Find out the safe way to play on Igogreen.
It is one thing to do a good deed, yet another thing to tell the story and spread the word. Ever heard about the ranking of Top 10 green-washing companies voted by consumers? Believe me you do not want to be one of them! The safe way to play is to seek feedback for your green stories from the green consumers they give you a score, and specify why you get a 6 or 9 from them they might be more critical when it comes to green, but that is what you want, isn't it?
Product trials
The product trials tools support your product use testing events with start-of-the-art multimedia technology easy for you and fun for your consumers.
As an important part of the Voice tools library, the product trials tools support your product use testing events with start-of-the-art multimedia technology one day, don't be too amazed that the most articulate diaries you "read" are the ones with no words, but pictures, videos, and everything else you can imagine altogether! We got e-diary, e-diary plus, Snapshot Voice, triads, dyads, focus group, etc. all within your grasp in your own private market research community on Voice.
Test consumer pre-conceptions to green
Product Development
Brand building
