Use the crowd
Make up your mind about health & sustainability
About Igogreen
why do we do this?
Because we were frustrated with how health and sustainability was discussed on the web. Most debate stops or never get anywhere and there are a lot of missconceptions. Brands do want your input, so give it to them!
So.. how do we do this?
We let consumers discuss products, brands and sustainability & health topics. We invite brands and other interested parties to the platforms, so they can see what is happening and do good stuff with it! We constantly work on building a site where we are all about health & sustainability in a honest way.
Public communities
- An open dialogue between consumers in an open community platform.
- Creating awareness and provide examples of sustainable initiatives which the open community discusses
- Our open discussions wll help consumers increase awareness and knowlegde on sustainability
- Consumers will help each other to loose myths and get the facts
- Debates take it a step further by debating production processes, transport, carbon emissions etc
Social media apps
- We engage social media like facebook, twitter and linkedin to help our community to grow.
- We develop applications custumized to the needs of the community for better communicaion and valuable data
- Consumers can build an online identity
- Social media is powerful and its capabilities for goodwill generation for your company and brand.
- Create social media strategy for your business
Strategic consultancy
- Translating high level sustainability ambitions into a coherent long term strategy
- Developing prioritization frameworks along financial returns, environmental impact, perceived customer impact, industry leadership, co-operative potentials, etc.
- Embedding sustainability goals firmly in the overall set of corporate/brand goals
- Upfront stakeholder impact a na lysis, e.g., understanding how customers, suppliers, investors and employees wil respond
- Moving from "emotion and push" responses to "fact and pull" based sustainability market leadership
- Transfering complex solutions into tangible messages that resonate well with customers, shareholders and employees
- Managing sustainability program offices
Private communities
- Measure over time how different types of information intluence consumer perceptions about sustainable products and lifestyles
- Learn how to manage these perceptions to build trust and create ideas
- Discover the richness of consumer insights barn from a community dialogue
- Build a bridge between your goals and consumer perceptions
- Recognize that sustainability does not stand on its own, but often enhances USPs like cost, safety, convenience, social status or reliability
- Co-create better sustainable products and match your communication messages accordingly
- Base decisions on a continuing dialogue in a closed and trusted community
People
Mr. Tuk oversees the day-to-day operations of Igogreen. He has worked at Shell in Amsterdam and London ('98 - '02) in Retail, M&A and Solar Energy, during which time he co-led Shell's acquisition of Siemens Solar in 2000. Mr. Tuk also worked at McKinsey & Company in London & New York ('03 -'06) as Engagement Manager working primarily in private equity and healthcare, before he founded Igogreen in 2007. At Igogreen, he successfully launched the online carbon off-set business as well as consultancy/advisory mandates to early stage clean technology companies and clean tech deal sourcing. Mr. Tuk holds a MSc. in Economics from the Erasmus University and an MBA from INSEAD.
Claar Janssen is our Manager Online and responsible for our partnerships as well as the online content. Prior to joining Igogreen, Claar worked as online journalist for Quest.nl, a Dutch popular science magazine. Furthermore she blogged as a freelancer for sustainable companies. Claar is especially interested in making complex information simple and understandable for all of us. At Quest she made scientific information more accessible to a larger public. In her articles she explained e.g. 'why people who telephone in the train are so annoying to others', 'why coffee beats bad breath' and 'why man don't want to ask for directions'. Also some of her recent work for Quest included making partnership with Universities to promote scientific research among a larger public.
Ruben vd Vlist is responible for the interaction and design at Igogreen.
